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Wunderschøn Mallorca (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy & Cookie Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://www.wunderschoen-mallorca.com, in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

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1. Who We Are

Data Controller:
Wunderschøn Mallorca
Phone: +34 645 044 545

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2. What Personal Data We Collect

We may collect and process the following types of personal data:
   •    Identity and Contact Data: name, email address, phone number (e.g., via contact forms or bookings).
   •    Technical Data: IP address, browser type, operating system, device information.
   •    Usage Data: browsing patterns, pages visited, referring URLs, time spent on site.
   •    Marketing and Tracking Data: data collected via cookies and third-party pixels (e.g., Google Ads).

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3. How We Collect Your Data

We collect data:
   •    Directly from you when you fill out forms, subscribe, or contact us.
   •    Automatically via cookies and analytics tools.
   •    From third-party tools such as Google Ads and Google Analytics.

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4. Why We Collect Your Data

We use your personal data to:
   •    Provide, manage, and improve our services.
   •    Communicate with you, respond to inquiries, and manage bookings.
   •    Send updates or promotional offers (only with your consent).
   •    Analyze website usage and performance.
   •    Serve targeted advertisements via Google Ads and remarketing tools.

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5. Use of Google Ads

We use Google Ads and Google Ads Remarketing to show personalized ads to users who have previously visited our site. This allows us to tailor our ads based on user behavior.

Google may use cookies and/or device identifiers to serve ads based on past visits. You can opt out of personalized ads via Google’s Ads Settings: https://www.google.com/settings/ads

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Facebook/Meta Ads and Pixel Tracking

 

We use Meta (Facebook/Instagram) Ads to display personalized advertisements to users who have previously interacted with our website or may be interested in our services. For this purpose, we have integrated the Meta Pixel into our website.

 

The Meta Pixel collects the following types of data:

 

• Pages viewed and actions taken on our site (e.g., visits, bookings)

• Browser and device information

• IP address (shortened and anonymized in accordance with GDPR)

• Referrer URL

 

This allows us to:

 

• Measure the effectiveness of our Meta ad campaigns

• Create Custom Audiences for remarketing

• Optimize ad delivery for better relevance

 

In some cases, we may also use the Meta Conversions API to send server-side events (such as bookings or form submissions) to Meta to improve data accuracy and attribution.

 

Meta may combine this data with other data it holds about you to show personalized ads on its platforms (Facebook, Instagram) or third-party sites. Data may be processed outside the EU. Meta Platforms, Inc. complies with the EU-U.S. Data Privacy Framework and Standard Contractual Clauses (SCCs) where applicable.

 

You can manage or withdraw your consent to the use of Meta tracking at any time via our [Cookie Settings]. You can also opt out via your Facebook account under Ad Preferences or visit the European Digital Advertising Alliance.

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6. Legal Basis for Processing

We process your data based on the following lawful grounds:
   •    Consent – for non-essential cookies and direct marketing.
   •    Contractual necessity – to provide services you request.
   •    Legal obligation – when we are required to comply with laws.
   •    Legitimate interest – to improve user experience and site security.

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7. Data Sharing

We may share your data with:
   •    Service Providers (e.g., hosting, analytics, marketing platforms).
   •    Google – for advertising and analytics purposes.
   •    Authorities – if required by law.
All data processors are contractually obligated to protect your data under GDPR standards.

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8. International Data Transfers

Your data may be transferred outside the European Economic Area (EEA), including to the United States (e.g., for Google services). When this occurs, we ensure appropriate safeguards such as Standard Contractual Clauses are in place.

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9. Data Retention

We retain your data only as long as necessary to fulfill the purposes for which it was collected, including legal and accounting requirements. When no longer needed, data is securely deleted or anonymized.

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10. Your Rights

Under GDPR, you have the following rights:
   •    Access – Request access to the data we hold about you.
   •    Rectification – Correct inaccurate or incomplete data.
   •    Erasure – Request deletion of your personal data.
   •    Restriction – Limit the processing of your data.
   •    Portability – Request a copy of your data in a structured format.
   •    Objection – Object to processing based on legitimate interest.
   •    Withdraw Consent – At any time for cookies or marketing.

To exercise these rights, contact us at [Insert Contact Email].

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11. Security of Your Data

We implement technical and organizational measures to protect your data from unauthorized access, misuse, or disclosure. These include SSL encryption, firewalls, access controls, and regular security audits.

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Cookie Policy

12. What Are Cookies?

Cookies are small text files stored on your device by websites you visit. They help improve site functionality, user experience, and allow us to analyze behavior and serve targeted ads.

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13. Types of Cookies We Use

Strictly Necessary Cookies:
These cookies are essential for website functionality (e.g., saving preferences, form submissions).

Functional Cookies:
Enable enhanced features like language preferences or remembering login details.

Performance/Analytics Cookies:
Used to understand how visitors interact with our website. We use Google Analytics with IP anonymization enabled.

Marketing/Targeting Cookies:
Used for personalized advertising and remarketing. We use Google Ads and Google Ads Remarketing to show relevant ads across Google’s network based on your interactions with our site.

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14. Cookie Duration

Cookies may be:
   •    Session cookies (deleted when you close your browser), or
   •    Persistent cookies (remain until expiry or manual deletion, typically up to 24 months).

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15. Managing Cookie Preferences

On your first visit, you’ll see a cookie banner to:
   •    Accept all cookies
   •    Reject non-essential cookies
   •    Customize preferences

You can change or withdraw consent at any time via the cookie settings link in the footer or adjust your browser settings.

Browser Settings:
   •    Chrome: Settings > Privacy and Security > Cookies
   •    Safari: Preferences > Privacy
   •    Firefox: Preferences > Privacy & Security
   •    Edge: Settings > Cookies and site permissions

You can also use opt-out tools like:
https://www.youronlinechoices.eu/
https://optout.networkadvertising.org/

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16. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Changes will be posted on this page and, where appropriate, notified to you.

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17. Contact Us

If you have any questions or wish to exercise your rights under this policy, please contact:

Email: tini_werfel@yahoo.de
Subject Line: Privacy & Cookie Policy Inquiry